Communication has been a tried and tested key to earning the trust and confidence of the shopping public. Thus, a large chunk of those companies belonging in Fortune500 is invested in creating engaging and unique contents to reach their audience. Look at the big brands that most people patronize. Notice how they to communicate with their target market through TV commercials, billboards, print ads or promotional videos.
For small businesses, communicating with customers is often more intimate and direct. Instead of TV commercials or print ads, engaging with customers of a local brand is usually confined in the corners of an establishment and just few meters around the store. In this case, using a more targeted medium like outdoor LED sign or indoor electronic message board is more advisable.
Tips on How Enterpreneurs Can Communicate with Their Customers
- Building Good First Impression
First impression lasts. Everyday, a good number of first time buyers visit your store. They may have heard about your store from a friend who has nothing but high praises for your products. Others may have seen your outdoor advertisement and decided to experience out your products. To make the most out of first time costumers, it is important to send out messages that will get them hooked about your brand.
Using custom LED Sign in your store is one of the best ways to deliver impactful messages that introduce your brand to first time customers. Setting a good first impression can encourage people's loyalty and may even convince them to try your other product offerings.
- Connecting, building relationships
Like any relationship, getting and keeping customers require commitment and ongoing communication to keep the fire burning. If you want to keep people coming back and supporting your products, it's important to make them feel like they are a part of your business and that you appreciate doing business with them.
Large companies like McDonald's and other popular fast food chains are the best example of how building relationships with the customers can help business increase in magnitude.
Through your digital LED sign displays, you can easily play with words or images that can elicit response from your customers. Greet them during holidays, send out weather updates, news highlights or talk about popular trends that are related to your industry. Throw out little messages that mean something to the customer so you can be a part of their everyday life.
0 Comments
